The pursuit of pleasure through cosmetics
The magic of sensoriality in cosmetics is not just a matter of formulas, but of emotions.
Whenever we test a new cosmetic product, we rely on our senses: that is where the first, authentic connection is born. Textures that caress the skin, colors that catch the eye, scents that awaken memories and sounds that complete the experience. A true multisensory kaleidoscope that makes each encounter unique.
Dr. Stefania Abbattista, Technical Director of OPAC, guided us on this fascinating journey between emotion and innovation, exploring how sensory is an integral part of cosmetic formulation.
Because, after all, every product tells a story. And the senses are the first to read it.
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