The main players in the global wet wipes supply chain gathered in Vienna for GO Wipes 2025, the leading European conference for the sector.
The event, held on November 12 and 13, 2025, in Vienna, Austria, brought together global industry leaders, decision-makers, key stakeholders, and expert innovators to explore the latest developments in science, technology, business, and EU regulations.
Through in-depth presentations, expert discussions, and dedicated networking opportunities, participants gained valuable insights into emerging trends and practical solutions that will shape the future of the industry.
The main topics discussed were:
- Market trends in baby, personal care, homecare and industrial wipes
- Innovations in raw materials and process technologies
- Developments in sustainability and biobased possibilities
- Chemicals and liquids for wipes applications
- National and pan-European regulatory considerations for new wipes
- Challenges and opportunities in the growing flushables sector
- Insights into consumer awareness and appetite for new wipes in Europe
- New production technology
OPAC’s R&D laboratory, combining its many years of experience with an innovative and forward-looking approach to cosmetics, has created exclusive solutions for new-generation cosmetic treatments on tissue, based on the concepts of:
- Cosmetics, but “on the go”: science meets simplicity to create a daily moment of wellness
- Technical, but “smart” treatment: ready and easy to use
- High performance, but immediate: each application is a small gesture of personal care.
The speakers then shared insights into the innovative vision that OPAC is bringing to the market. A substantial change: from traditional wipes that remove and clean, to “Treatment on Tissue” that gives something to the skin and has functional effectiveness, thus creating a new market segment.
Powdery wipes were the example of this innovative concept, where wipes soaked in a lotion consisting of a real cosmetic serum, composed of powders and functional active ingredients plus water, bring the product closer to cosmetic treatment, leaving behind the traditional water-based wipe.
